What This Site Covers
Increase eCPM publishes practical checklists and reference material on improving ad revenue per thousand impressions across web and mobile publishing. Coverage focuses on the levers publishers can actually act on: demand source mix, ad format selection, viewability, floor pricing, and platform-specific settings.
How This Checklist Is Produced
Content is reviewed against publicly available documentation from ad networks and mediation platforms, along with third-party industry reporting on eCPM benchmarks and ad-blocking impact. Figures presented as ranges or benchmarks are treated as directional rather than guaranteed outcomes, since actual results vary by app category, geography, and season.
Scope and Limitations
This site does not have first-party access to internal performance data from the networks or platforms it references. Figures cited in the checklist and comparison tables are drawn from information those networks themselves publish or from third-party industry reporting. Publishers evaluating a specific network or setting should confirm current terms and expected performance directly with that provider.
Contact
Questions, corrections, or updates to information on this site can be sent to contact@increase-ecpm.com.